Haitham Laith

Core Competencies and Areas of Expertise

• Fintech Platform Development Installment, lending, credit scoring and banking integrations at national scale.
• Digital Transformation Leadership Moving government, banking and retail processes onto digital rails.
• E-commerce Architecture & Strategy Marketplaces, merchant tooling, payments and partner integrations.
• Product Lifecycle Management From discovery to launch and scale, with engineering, operations and finance aligned.

Career Journey & Professional Milestones

1. CEO of GINI

   Jun 2025 – Present

   GINI · Qi GroupBaghdad, Iraq

   About

   • Leading the end-to-end development of GINI, Iraq’s most ambitious multi-sector commerce platform, serving markets including essentials, automotive, food, real estate, and health.
   • Overseeing a nine-product ecosystem for consumers (GINI Market, Friday Market, Loyalty, Fawz) and businesses (GINI Plus, GINI Bridge payment gateway, GINI Wholesale, GINI Merchants, and custom digital-transformation solutions).
   • Drove strategic partnerships, including JD.com, bringing its product catalog to GINI’s marketplace and the SuperQi app, and Ishtar home appliances.
   • Built and scaled a high-performance engineering team, fostering agile practices, a DevOps culture, and continuous integration pipelines for rapid iteration and delivery.
   • Drove the integration of AI-powered modules for customer behavior tracking, product recommendations, dynamic pricing, and fraud detection.
   • Partnered with global brands and fintech providers to offer flexible payment options, installment services, and seamless cross-platform experiences.
   • Aligned the platform with merchant onboarding workflows, national financial policies, and consumer protection standards.

   Skills

   • Executive Leadership
   • Merchant Onboarding
   • Partnerships
   • Personalization
   • UX Design
   • Team Leadership

2. Lead Technical Developer → Product Owner → Head of E-Commerce Platform

   Jun 2015 – Present

   Qi CardBaghdad, Iraq

   About

   • Developed “AQSATI,” the most widely used digital installment platform in Iraq, enabling government employees and citizens to access structured payment plans for products and services.
   • Led the creation of “FAWRI,” a high-volume loan management platform that digitized lending for major institutions, including Rafidain Bank, positively impacting millions of users.
   • Designed core system architectures for real-time data processing, credit scoring, user identity verification, and repayment tracking.
   • Integrated biometric verification and national ID systems into financial processes, enabling secure, data-driven decision-making.
   • Served as a key liaison between engineering, operations, and finance to deliver business goals through tailored technology solutions.
   • Delivered scalable systems with high availability, fault tolerance, and adaptability to rapid regulatory change.

   Skills

   • Platform Architecture
   • Banking Integration
   • Biometrics
   • Credit Scoring
   • Product Management
   • Cross-functional Work

3. Software Director

   Jun 2014 – Jun 2015

   Government EntityBaghdad, Iraq

   About

   • Launched my career in the public sector by leading digital transformation initiatives focused on automating administrative workflows.
   • Developed and deployed internal systems that improved operational efficiency, transparency, and citizen service delivery.
   • Gained early experience managing cross-departmental coordination and delivering secure, compliant software.

   Skills

   • Process Automation
   • Team Coordination
   • Software Engineering

Educational Experience and Qualifications